SEPTEMBER 2006

SFM 2006 INNOVATION NATIONAL CONFERENCE
CONFERENCE REGISTRATION NOW AVAILABLE!

By now, all SFM members should have received a registration packet for SFM's 2006 National Conference in Las Vegas, October 24-26. Your Conference Planning Committee, chaired by Carol Bracken-Tilley , Motorola, and co-chaired by Jay B. Silverstein, Credit Suisse, has put together an exceptional education and networking event that can't be missed! We are very excited to have keynoter Elizabeth Blau, President of Elizabeth Blau and Associates. She will lead a panel of experts in the General Session, "The Celebrity Chef Phenomenon in Las Vegas" to discuss about the success of the Las Vegas food scene. Our In-Depth workshop presenter is Tim Gaiser, renowned wine expert and Master Sommelier. Tim will demonstrate and facilitate the Deductive Tasting Technique used by Master Sommeliers worldwide. Don't miss your opportunity to attend this special conference in one of the country's most exciting cities. This time around, what happens in Vegas does not have to stay in Vegas!

Some important dates to keep in mind:
Early Bird Registration Deadline: September 29
Hotel Reservation Deadline for Conference Rates: September 25

Download the CONFERENCE REGISTRATION Materials and REGISTER TODAY!

The National Conference planning and registration is off to a great start! We appreciate the support of the following National Conference Sponsors.

Diamond
ARAMARKCoca-Cola North AmericaCompass Group North AmericaPepsiCo
Sodexho

Platinum
General Mills Bakeries & Foodservice
Hobart-Traulsen
Red Bull North America, Inc.
Sara Lee Foodservice
The Soyfoods Council in partnership with QUALISOY
Starbucks Foodservice

Gold
Area101, Inc.
Basic American Foods
Cargill
catersource Magazine, Conference & Tradeshow
The CBORD Group, Inc.
Cintas
Coffee Distributing Corp.
Corporate Dining, Inc.
Debitek, Inc.
Dole Packaged Foods
Ecolab Inc.
Food Management Magazine
FoodService Director Magazine
FreedomPay, Inc.
Jump Asian Express
Lamb-Weston
Nation's Restaurant News
Parkhurst Dining Services
Ricca Newmark Design / Envision Strategies
True Foodservice Equipment
USA TODAY
Valley Services, Inc.
ValuWaste

Silver
Barber Foods
Brass Smith
Cleveland Range, LLC
Diamond Crystal Sales
Follett Corporation
Tyson Foods, Inc.
Viking Seafoods, Inc.

Bronze
Cambro Manufacturing Company
Cini-Little International, Inc.
Concordia Coffee Systems
EATware Products
Elite Foodservice Equipment Co., Inc.
M. Tucker Company, Inc.
Nestle FoodServices North America

As of 9/15/06

SILENT AUCTION CALL FOR DONATIONS!

The SFM Education and Hunger Awareness committees are teaming up again this year to bring you the 2006 Silent Auction! The SFM Silent Auction will be held on Tuesday, October 24, during the National Conference Opening Reception at the JW Marriott. Proceeds from this year's auction will benefit both the Education Committee and the Community Food Bank of Clark County, the Las Vegas affiliate of Second Harvest.
Don't forget to submit your Silent Auction Donation Forms by September 22nd!

Let your company be part of something special by donating an item to this year's auction. There's still time! Please download this form (http: www.sfm-online.org/pdf/SilentAuction06.pdf ) to make donations.

SPONSERS OF THIS ISSUE

www.JumpAsian.com

VOLUNTEER OPPORTUNITY: WANTED SFM AMBASSADORS!
The Women's Council invites you to participate as an SFM Ambassador. We would like your assistance to introduce our new members and first-time conference attendees to the SFM Family during the 2006 National Conference in Las Vegas. To be an Ambassador, you only need to attend the New Members/First Time Attendees Reception at 5:30 p.m. on October 23 rd and be willing to "Adopt" a "newbie" to introduce around at the opening reception. It is that simple. If interested, please contact Maggie Stefanek . Remember, our new members are the future of the association!

Ms. Mayer's vision of competition offers clients a strategy to maximize the value of their greatest asset–human capital–to the fullest potential by building on strengths and through collaboration, developing areas that need improvement. Collaborative Competition™ is founded on the principle that competition is first and foremost an opportunity to learn, evolve and excel–and it can be an enjoyable experience. It engages individuals in competition as a collaborative experience that fosters growth and advancement as well as teamwork and company loyalty. The Collaborative Competition™ mindset shows individuals how to leverage their competitive advantage.

November 13
INTERNATIONAL HOTEL/MOTEL & RESTAURANT SHOW and INDUSTRY NETWORKING RECEPTION
Don't miss the opportunity to network with your fellow SFM and onsite industry professionals. Once again SFM will offer a hospitality suite at IH/MR&S in New York City on Monday, November 13. The SFM Hospitality Suite is located in Room D301, across from the M. Tucker Booth and Hobart-Traulsen will be providing lunch. This is a great opportunity to meet and socialize with your industry peers during the trade show.

While attending the show, don't forget to register for the Industry Networking Reception held at Naples 45 on November 13. Presented by eight foodservice organizations, including SFM, this event typically attracts over 300 attendees. Network with leading corporate and healthcare foodservice professionals, dealers, consultants and manufacturer's representatives. Advance registration is available and space is limited, so purchase your tickets today and save! A printable PDF registration form is available by clicking here . We hope to see you there!

These directors will begin their new terms during the SFM National Conference in October. They will be joining current officers and directors; Russ Benson, Parkhurst Dining Services; Sally Minier, Lehman Brothers Inc; Carol Bracken-Tilley, Motorola, Inc.; Gary Crompton, ARAMARK; Patty Guist, Humana Inc.; Dick Hynes, Hobart-Traulsen; Kevin Moore; Cuyahoga Dining Services; Rick Postiglione, Compass Group North America; Scott Siers, PepsiCo; and Mark Toomey, Sodexho, Inc.

Congratulations to SFM's new directors. Serving on the SFM Board requires a substantial time commitment and we appreciate their level of support.

OWEN MOORE IS SFM's 2007 HENNESSY TRAVELER
The John L. Hennessy awards are presented to the Air Force installations, in single and multiple facility categories, having the best food service program in the United States Air Force. These awards are based on the entire scope of an installation's food service program exhibiting excellence in management effectiveness, force readiness support, food quality, employee and customer relations, resource conservation, training, and safety awareness.

Each year, SFM is privileged to have the opportunity to send a representative to participate in the Hennessy Awards program. The evaluating teams that determine the winners consist of members from the Society for Foodservice Management, the National Restaurant Association, the International Food Service Executives Association and the United States Air Force. Owen Moore , New York University, will join the team this year as the Hennessy Traveler for SFM. He will be traveling for six weeks to Air Force installations in every part of the world to determine winners of the prestigious and historic Hennessy trophies.

The Hennessy program also allows the sharing of valuable information between the sponsoring associations travelers , recognized leaders in the civilian food service industry, and base-level food service personnel.

WOMEN'S COUNCIL ANNOUNCES WFF ALLIANCE
The SFM Women's Council announced its alliance with the Women's Foodservice Forum (WFF) on August 15, 2006. This alliance will allow each organization to share resources and strengthen the mission of engaging the foodservice industry in the development of women's leadership talent and ensuring career advancement for executive women.

"By partnering with the WFF, The SFM Women's Council will enhance its educational, leadership and networking resources," said Amy Greenberg, former president of SFM, chair of the Women's Council Steering Committee, and director of Citigroup Executive Services. "We are thrilled to partner with such a highly regarded organization."

"The alliance with the SFM's Women's Council is a win-win for both parties," said Mary Bentley, president of the WFF. "It not only broadens our presence within the on-site community as a resource for leadership development, but further supports the overall mission of elevating women leaders throughout the foodservice industry."

The SFM Women's Council is committed to providing quality educational and networking opportunities to its members and all members of SFM. This alliance with WFF will enhance and broaden the professional development opportunities for SFM members as a whole.

LeadershipLink WEBINAR "WINNING AT YOUR GAME" RECAP
The SFM Women's Council held the LeadershipLink Webinar titled: "Winning at Your Game" on September 12 facilitated by Kristen Goodman, Ph.D. Over 35 participants registered for the web cast and telephone conference.

Kristen discussed different ways that people approach challenges in their professional and personal lives. She discussed that achieving success depends greatly on two things: considering the consequences of not attaining an identified goal and envisioning the rewards of accomplishing the goal. Kristen also shared using a "scorecard" as a tool to monitor one's progress.

Special thanks to Kristen Armstrong, of Kristen Armstrong & Associates, and C4 Collaborative for helping bring this program to SFM and its membership.

Recognition also goes to the Webinar sponsors for their support:
ARAMARK
Sodexho, Inc.
Soyfoods Council
Starbucks Foodservice
Valley Services, Inc.

INDUSTRY NEWS
FSD Again Links with catersource for 15th Annual Conference & Tradeshow
FoodService Director magazine is once again co-sponsoring the catersource Annual Conference & Tradeshow , which will be held Jan. 28 — Feb. 1, 2007, at the Rio Hotel in Las Vegas. Non-commercial foodservice operators can take advantage of special discounts to attend the event, while FSD is coordinating several educational sessions and special events to promote and serve the non-commercial catering business.

Educational sessions currently under development include: Non-commercial Catering: State of the Industry, an overview delivered by FSD Editor in Chief James Pond and based on the magazine's annual Catering Study; and a Top Issues Roundtable Series, which will allow attendees to gain valuable insight into key operational areas of catering.

ASSOCIATION NEWS
Mary Gratzer Returns as SFM Executive Director
SFM is pleased to welcome Mary Gratzer as the new SFM Executive Director. Mary brings to the association a wealth of experience having served as Director of Programs for SFM from September 2003 until December 2005. Mary began her Executive Director responsibilities on Wednesday, September 20 th . You will be able to greet and welcome her at the SFM National Conference in October. Until then, you may reach Mary at 502/583-3783 ext 244 or mgratzer@hqtrs.com.

16-19
Food & Nutrition Conference & Expo (ADA)
Hawaii Convention Center
Honolulu, Hawaii

13
Collaborative Competition presented by KC Mayer
Women's Council Professional Development Seminar
Jacob Javits Convention Center
New York, NY

For the fourth year, SFM is offering sponsorships in FastFacts . Distributed via email every month to SFM members, FastFacts is a great way to keep your company name in front of the on-site industry's decision makers. Sponsor monthly or save by committing to a full year. Space is provided for your color logo, link to company website and slogan. Contact Maria Richie at SFM for information on sponsoring future issues at mrichie@hqtrs.com or call 502/583-3783 ext. 247.

For additional information on SFM or any items mentioned in FastFacts , contact:
Society for Foodservice Management
304 West Liberty Street, Suite 201
Louisville, KY 40202
502/583-3783
fax: 502/589-3602
sfm@hqtrs.com
www.sfm-online.org